Journey Tech Advisory

Success for a business comes from aligning your technology around the right journeys for the customer. Focusing your development on an understanding of what the customer is doing, rather than around internal product or business criteria.

Whether you are a technology company looking to build out Journey capabilities, or a consumer business trying to get Journey-Centric, Journey-Smiths can assess all your journey options, existing and future, and prioritize development plans in terms of three key dimensions:

1. importance to the customer and potential value that can be delivered;

2. technical feasibility of alignment to customers’ mental models;

3. operational reality of effective delivery.

By creating a prioritized set of what we call Money Journeys the business can ensure alignment around the customer as your Branded Customer Experience initiative takes off.